One of the benefits of undertaking a wacky quest is the opportunity to meet unique characters. One such personality is Jim Heimann, author of California Crazy and Beyond and current Executive Director at Taschen America. In October 2009 Jim invited me to the Taschen office in Los Angeles, located in the historical Crossroads of the World building.
Jim seemed genuinely interested in getting the full story of the so-called Muffler Men. He had been photographing them for 40 years and even gave me permission to reprint a couple of photos from his extensive archives. He also let mentioned that he had edited an upcoming book featuring the photographs of John Margolies called Roadside America. Our conversation took place in Benedikt Taschen’s spacious office, because, as Jim pointed out, “Benedikt rarely bothers to come in.” I couldn’t help but notice the oversized photos and other works of art. The subject matter was women in poses that ranged from mildly suggestive to nearly pornographic.
Our meeting was interrupted by Benedikt Taschen himself, who for once had bothered to come down from his home, a 1960s space-age residence above Mulholland Drive called the Chemosphere House. He took time to shake my hand and even asked a few questions. After hearing a little about the Muffler Men, Mr. Taschen told me that he doesn’t believe in the distinction between low-brow and high-brow art. All I could do was agree, because clearly this is a man who publishes exactly what he wants to publish, and with great financial success.
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Taschen recently opened a retail store in downtown Copenhagen’s fashionable pedestrian avenue Stroget (say “Stroughl” and stick out your tongue a little). After intending to pick up Roadside America for months, I finally got a chance to do so on a snowy, windblown day. Looking around the shelves, I spotted the books that I associated with the name Taschen: classics like 1000 Chairs and Scandinavian Design. Then came the art books, the architecture books, the enormous GOAT (a tribute to Muhammad Ali), and… Erotica Universalis? Suddenly, I had wandered into a corner of the one-room store where a lecherous old man was openly paging through The Big Penis Book. Luckily, I spotted Roadside America close by and made a hasty getaway.
For those keeping score at home, a Pirate (Ocean City, MD) appears on page 68, an Indian (Carrington, ND) on page 117, and two elusive Uniroyal Gals grace page 112 (bikini-clad but both arms amputated) and page 183 (fully dressed).
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